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Can LG Pop Burst Apple’s Bubble?

April 3rd, 2010 | Comments Off | Posted in iPhone

In terms of market share, there are just very few companies that can ever really come close to giving a serious level of consideration to Apple since they have such a strong hold over the smart phone market at this time. In order to move the giant, companies are having to find ways to make the changes to the market instead of hoping they can compete with a similar product that lacks brand name power. There are bound to be ways for the market to expand, but LG has proven themselves to be a company adept at expanding the market in a dimension they really can appreciate and give rise to for a large number of consumers now standing on the other side of the fence in terms of mobile phone ownership. It is definitely a case of changing the playing field when it comes to the LG Pop because the phone itself has fewer features which many reviewers wondered about, but the technique has proven successful because many consumers in LG’s research polls had shown an aversion to paying more for features they did not want and simply wanted to have a lower cost phone with the right features they did want. Having found with their LG Cookie that consumers were more than willing to try out a cheaper phone with fewer bells and whistles, the Pop is an upping of that ante and still provides a low cost phone that is both small and also green due to the optional solar panel that can be added to the unit itself.

The strongest point the Pop offers which just may change the land scape for the smart phone industry is the fact that it is not just a phone with fewer features, it is a phone that places importance on the features that user feedback has shown would be needed even in a low cost model. Heavy design work has proven to add much value to this general concept.

High End Smart Phones Duking It Out

April 3rd, 2010 | No Comments | Posted in iPhone

The battle has been inherent in the smart phone market since Apple first let loose with the very first iPhone, shocking the world with not only the power and range of features it offered, but the extreme ease of use that helped to make the iPhone a real part of every day life. This means that they were able to take almost total control over the market right away because of the intense amount of design work and serious planning they put into both the product and its launch. It has definitely been a long battle for the smart phone competitors, with most attempts to take some iPhone market share ending up in bitter failure. The brand new Samsung Wave could change this if reviewers are on the market with their insight. This is looking to be one of the best competitors to rise up against the Apple kingdom so far and it comes as no surprise to scholars who have been keeping an eye on the Korean based Samsung for many years. The company’s firm resolve to total quality in consumer electronics has kept them in good stead and their ability to really take note of their competition shows in the Wave which emulates many of the iPhones strong points. The Wave may not yet have the brand name power of the iPhone but it certainly does have many features that savvy consumers are going to want in a device that has become enmeshed in their lives to the level that smart phones have. This leads many to predict that it won’t be long before the Wave is taking a real battle to the market and winning over more consumers who might not yet have heard of it.

This signals that Apple is going to need to strike back with their next incarnation of the iPhone because while the current version is doing well, the future is all about raising standards and blowing consumers away with total innovation.